Apr 29 2009
Let’s Get Ready To Hear My Opinion on the FTC changes for Bloggers
In case you haven’t heard the news, the FTC has some new proposed changes in store for blog reviewers. We can be sued and held personally liable just like a product company or brand for making false claims of products we are reviewing.
I agree we should not be making false and outrageous claims!!! But I still hear those types of “off the wall claims” in mainstream media today. Why FTC? So now the FTC is going to police the state of blogging for outrageous claims and full disclosure! If you need help FTC, you can hire me at a fraction of the price you will pay some “watchdog” group to police the state of mommy bloggers. I am sure I have some other mommy bloggers who can help too!
Note to readers: Always look for an opportunity in the middle of controversy!
Note to the FTC: You need to start cracking down on the airways of traditional, mainstream media to hold them to the same standard as “professional” bloggers. I find the level of media bias a joke in mainstream media. Allow me to illustrate. Again, in case you may have forgotten, this is my personal opinion: Media is funded by advertising. You have XYZ advertiser paying you millions and billions of dollars and you don’t bury stories or oversell positions? Right? On a television show you have a “so-called news story” and you are having your advertiser “pay to play” to be featured in that so-called news story and I don’t see you, mainstream media, saying this is a paid three minute human interest story featuring this company! What about those public relations firms that are “pay to play” meaning we will have you on if you pay this fee and we can get you quoted by this national media outlet???
Unsure what I mean by an outrageous claim?
The following is my made-up outrageous claim that in no way is a reference to any real or existing product that may make this same claim with the following statement as my personal opinion only and was not paid for by anyone for me to say and again this is just an illustration of full disclosure on a blog post by a mom blogger with the following example of an false claim: “this (made-up product for illustration) will make your four year-old read like a college professor in three days or less or your money back”; but again, how many times are you flipping though the channels and you hear those “type” of outrageous claims in our mainstream media???? Our mainstream media is getting a paycheck to have these type of claims voiced on their watch. Might there be a deeper issue at play here?
This is my opinion and not a paid endorsement from any third party: I think that the special interests groups from traditional advertising groups are fighting word-of-mouth and don’t want to lose money to grassroots word-of-mouth bloggers. Bloggers are a cheap way to advertise when compared to traditional pricing. Do you want to pay $50,000 for a social media package or hire some mom blogger for $25- $2500 for a grassroots approach? Do you want to pay some company to do the work for you that doesn’t even have kids that use your products or pay that same mom blogger who has been using the product for the last 15 years to tell others about her experiences at pennies on the dollar? I think tradition media is running scared! They are losing money to this new movement!
Speak up! Voice your opinion! WE NEED YOU if you are a mommy blogger!




































