Oct 15 2010

Let’s Get Ready To Thank Target, Parenting Magazine & Mom Congress!

Thank you so much Target, Parenting Magazine & Mom Congress for inviting me to be at your Read Connect Grow events in DC and St. Paul. 

Target is concerned with low reading-proficiency and graduation rates throughout the country.  Target has taken a stand on improving reading in our nation’s communities.  Target’s goal is to expose as many children as possible to the joys of reading, and strive to have them reading proficiently by the end of third grade.  Target plans to donate more than $500 million by the end of 2015 to support education, doubling its support to more than $1 billion. What a commitment to literacy!

“Target’s ties to education run deep, but we are compelled to do more to address the education crisis in the U.S. and put more kids on the path to graduation so they are ready for college, a career and life. The time to act is now, and it starts by reading with a child,” said Laysha Ward, Target’s president of community relations. “Our reading pledge is the first of many steps Target will take to ensure our kids are globally competitive. We need every parent and caring adult to join us in creating a movement that will chart a new course in education and help our children succeed.”

The financial commitment is part of Target’s new reading initiative, Target Read With Me, aimed at helping more U.S. children read proficiently by the end of third grade. Why the focus on third grade? Research shows that reading proficiently by the end of this crucial is a significant milestone on the path to graduation. Indeed, according to Annie E. Casey Foundation, this is when children make the transition from learning to read to reading to learn.

As part of the initiative, Target also announced a reading pledge, a donation of up to 2 million books to kids in need, and plans for an innovative reading center that will reach communities across the country through a physical and virtual presence. What an amazing pledge!

Thank you Target for including me along with five other amazing Mom Congress Delegates in your “Moms with an Eye on Literacy”, your special literacy advertisement in the November Parenting School Years Magazine!  Thank you for celebrating the accomplishments of Mom Congress Delegates who are leading the fight for early literacy: Jamie Pearce (Idaho), Angeline Gorham (New Hampshire), Liza Weidle (North Carolina), Chanda M. Kropp (Minnesota), Emily Rempe (Ohio) and yours truly, Stacey Kannenberg (Wisconsin).

If you live in NYC, are a mom, teacher or someone who cares about literacy, join Target, Parenting Magazine & Mom Congress on 10/21 to celebrate literacy!  To sign up, visit www.readconnectgrow.com.  Plead time to read with a child at www.Target.com/reading.

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